• TECH

    Behind the Print: LAVA

    Take a look around your next swim meet and you’re sure to catch a glimpse or two of colorful designs on the starting block. Although this hasn’t always been the norm, it seems that now more than ever, swimmers are excited about standing out (and as a brand, we’re more than happy to oblige).   After all, if there is one thing athletes know about TYR, it is that we aren’t afraid to be bold. From color to composition, everything we create is constructed to help you look and feel your best.  So it is no wonder that we take…

  • LIFESTYLE

    TYR Sport Takes on Captiva Island with Helen Owen and Madi Louch

    With our newest Spring/Summer collection in tow, we packed our bags for some sun, sand and salt. Jetting to the beautiful beaches of Captiva Island, we were ready to explore everything this seaside paradise has to offer. And who better to join in on the fun than up-and-coming “it girls” Helen Owen and Madi Louch? With a combined audience of over 1 million followers on Instagram, Helen and Madi know a thing or two about taking an awesome picture. As an aspiring designer, Helen has an eye for style. While, Madi, the trendsetting DJ, can definitely rock a bikini. Whether…

  • NEWS

    Just Let Me Work

    TYR Sport is proud to announce the signing of 12X Olympic Medalist Ryan Lochte to our roster of sponsored athletes. As a truly iconic figure in the world of sports, Ryan has earned his status as one of history’s most recognizable names in swimming. Check out his debut in our all new marketing campaign “Just Let Me Work,” which provides fans with a glimpse into what motivates the decorated athlete moving forward. Ryan joins an accomplished team of TYR sponsored swimmers including Olympic Gold Medalists Dana Vollmer, Matt Grevers, Cody Miller and Kelsi Worrell, as well as Olympians Jacob Pebley…

  • TECH

    How to Put on Your Avictor

    When it comes to race day, few things are as important as your gear. And for a competitive swimmer at any level, a well-fit tech suit is certainly at the top of the list. From maximized core stabilization to optimized body positioning in the water, a tech suit’s main function is to work in harmony with a swimmer’s natural abilities to aid in creating movement and mobility. However, if a suit is not properly sized and eased on correctly, rips or tearing may occur. To prevent damage to your Avictor, check out these easy to follow videos below. Plus, if…

  • LIFESTYLE

    Haley Chura’s New Year Workout Playlist

    With festive parties and family gatherings finally coming to a close, the new year is in full swing. To help you ramp up your training post holiday, we’re enjoying a little help from team TYR athlete Haley Chura. As both an IRONMAN and IRONMAN 70.3 Champion, Haley knows a thing or two about pushing herself! So, we’re snagging some of her most recent favorites to give you a New Year playlist to remember!  Whether it’s a pre-swim stretch, run or bike ride, these tunes are sure to get you moving. Check them out below and remember to follow us (TYR85) as…