• TIPS

    Tri Tips With Holly

    If you haven’t yet heard of Holly Lawrence, prepare to be impressed. At just 27 years old Holly has taken the triathlon world by storm. After competing at the IRONMAN 70.3 distance for just two years, team TYR’s newest athlete swam, biked and ran her way to first place at the 2016 IRONMAN 70.3 World Championships in Queensland, Australia. Since then she has earned a total of eleven 70.3 wins and is currently a 2x IM 70.3 North American Champion and IM 70.3 Middle East Champion. Today, this Great Britain native has made the golden state her home, training and living in Santa Monica, California. View this post on Instagram…

  • TECH

    Behind the Design: TYR Boardshorts

    As a brand we at TYR are all about bridging performance with aesthetic, and our Active collections are no exception. For our design team the goal has always been the same: to consistently create products that not only look great but also include innovations for comfort and safety. So, when it came to designing our beloved men’s boardshorts, we knew we had our work cut out for us. We wanted to engineer swim apparel that spoke directly to the guys who struggled with finding a truly wearable suit. The guys (and there were many of them) who were dissatisfied with traditional suit liners, opting instead to cut them out or…

  • TECH

    Behind the Design: WHAAM

    If there is one thing athletes know about TYR, it is that we aren’t afraid to stand out. From color to composition, everything we create is constructed to help you look and feel your best.  So it is no wonder that we take the aesthetic of our swimsuits very seriously. Designed here in-house, our swim prints are fully unique to our brand. But just how do our artists come up with the attention-grabbing designs you see year after year? Well, for starters it’s all about thinking outside of the box. To give you an inside look at how one of our most popular training prints came to be, read on…