• TECH

    Behind the Print: LAVA

    Take a look around your next swim meet and you’re sure to catch a glimpse or two of colorful designs on the starting block. Although this hasn’t always been the norm, it seems that now more than ever, swimmers are excited about standing out (and as a brand, we’re more than happy to oblige).   After all, if there is one thing athletes know about TYR, it is that we aren’t afraid to be bold. From color to composition, everything we create is constructed to help you look and feel your best.  So it is no wonder that we take the aesthetic of our products very seriously. What you probably…