Take a look around your next swim meet and you’re sure to catch a glimpse or two of colorful designs on the starting block. Although this hasn’t always been the norm, it seems that now more than ever, swimmers are excited about standing out (and as a brand, we’re more than happy to oblige).
After all, if there is one thing athletes know about TYR, it is that we aren’t afraid to be bold. From color to composition, everything we create is constructed to help you look and feel your best. So it is no wonder that we take the aesthetic of our products very seriously.
What you probably haven’t seen in major meets (until now that is) is a tropical print. Colorful, vibrant and distinct, that’s where LAVA comes in. To give you an inside look at how our newest limited edition tech suit print came to be, read on below.
Designed here in-house, all of our swim prints are fully unique to our brand. For LAVA, our inspiration began with the notion of creating something exotic. From tropical flowers, we then moved to everything Hawaiian. From Hawaiian plants to Hawaiian shirts, our artists played with colors and patterns that were reminiscent of a Pacific ocean oasis. Below are just a few of the artistic influences our designers utilized along the way:
LAVA is available for purchase on TYR.com and in a number of retail shops.