• TECH

    Behind the Design: WHAAM

    If there is one thing athletes know about TYR, it is that we aren’t afraid to stand out. From color to composition, everything we create is constructed to help you look and feel your best.  So it is no wonder that we take the aesthetic of our swimsuits very seriously. Designed here in-house, our swim prints are fully unique to our brand. But just how do our artists come up with the attention-grabbing designs you see year after year? Well, for starters it’s all about thinking outside of the box. To give you an inside look at how one of our most popular training prints came to be, read on…