It’s been a huge year for team TYR. From athlete performances and events to product releases, we’ve expanded in a big way- and we’re thrilled to have you along for the ride. In case you missed anything we’ve been up to, read on below for a play by play of some of 2017’s most epic moments.
When it comes to the TYR roster, we’ve definitely added some names to our list. In terms of swimming TYR welcomed 12x Olympic Medalist Ryan Lochte, as well as Olympians Lia Neal, Leah Smith and Tom Shields to the team. In addition, rising star and 4x Short Course World Championship Medalist Michael Chadwick is also now officially calling himself a part of #TeamTYR.
As far as triathlon goes, we were proud to add Olympic Gold Medalist and 2x IRONMAN World Champion Jan Frodeno to our roster.
In addition to our growth, it is has certainly been a year of success.
For starters, team TYR athlete Ashley Twichell became the 2017 Open Water World Champion. Plus, 6x Olympic Medalist (and OG team TYR athlete) Matt Grevers was honored with the Perseverance Award at USA Swimming’s annual Golden Goggle Awards after taking home 2 golds and a silver at the 2017 Swimming World Championship.
This year we were proud to announce that we are now the new title sponsor of the 2018 TYR Pro Swim Series. In addition to providing spectators with the chance to see some of the world’s most decorated athletes compete in the fastest race series in the world, each event will also promise product reveals and interactive fan experiences. In 2018 athletes, coaches and fans can expect exciting format changes, increased prize purses and team scoring. Plus, the Series will now also offer a recognition program for 18-and-under swimmers. So stay tuned!
In addition to the Pro Series, we have also begun a number of other amazing partnerships. For starters, we are now the official product supplier for all aquatic disciplines including swimming, diving, synchronized swimming, water polo, masters and open water within The Ligue Européenne de Natation (LEN), the European governing body for aquatic sports affiliated with FINA.
With regard to triathlon, we were thrilled to announce our partnership with the inaugural Escape Triathlon Series, an exciting new qualifying series for the 2018 Escape from Alcatraz Triathlon.
At TYR we believe that swimming is more than just a sport, it’s a life skill. That’s why this year we launched our first ever Start to Swim™ Collection. Each product in this exclusive offering is specifically designed to empower children to feel safe and capable as they learn to move through the water. From coast guard approved life vests to progressive swim aids, the Start to Swim™ Collection promotes proper swimming technique by ensuring that every product provides full range of motion. After all, we want our kids swimming, not just floating! Plus many of these state of the art designs are patent pending!
Did you know that according to the American Cancer Society, 1 in 8 women in the United States will develop breast cancer? As both an American brand and proud partner of the Breast Cancer Research Foundation (BCRF), we are doing our part to change that narrative.
At TYR Sport, we have created a collection dedicated to providing a yearly contribution to BCRF. So, when you dive in with TYR, you can be confident you’re helping to make a difference. In fact, every time you buy a TYR Pink product, we donate up to $5.00 to the Breast Cancer Research Foundation- regardless of the time of year.
However, this year we decided to step our game up. So for all of October we offered customers the opportunity to contribute an additional $3 at checkout to the cause. It was a great success, and we are proud to say that over the past few years our customers have helped us to raise over $300,000 in donations.